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The new Corolla 2008 has arrived in the Saudi markets

The 10th generation of Toyota Corolla reached the kingdom made its debut Saturday night at the Leylaty Ballroom in Jeddah. The Corolla launched by ALJ, Toyota sole dealer in the kingdom. The new generation of Corolla 2008, known as the best sale car in the world, now is in the Saudi market. The car was unveiled by Waleed Hambishi, Toyota marketing manager and Mr. Sakaguchi, Toyota Corolla chief engineer.

ALJ launched the car in the big three cites in the same time shown by a big TV screens; Sahari Mall in Riyadh, Aziz Mall in Jeddah and Al Rashed Mall in Al Khobar. The launch was live in the three places. Mohammad Jammel , president of ALJ said that he was delighted that Toyota corolla was increasing in the kingdom.”

The introduction of this new model created a sensation in the auto industry because the vast experience of Corolla cars exactly met the ambitions of luxury car fans.

This year, 40 years have passed since the first generation Corolla was introduced in 1966 bringing the sole of satisfaction for more than 30 million clients. For each generation, the Corolla made use of new concepts and technologies required by that generation and were at the forefront of Toyota’s history and its motorization; it is now in its tenth generation model.

The first thought about the development of this tenth generation Corolla was the need of think about this car from a global point of view and on a global scale. The conventional Corolla models has been developed based on the Japanese market and then technology that corresponded to the need of each region was added on.

This time, from the early stages of development, the focus was on the Saudi market, and development from a global point of view advanced. To be more precise, Toyota began developing dynamic performance that centered on Europe, where market environments are the most stringent. It also developed the Corolla by taking user friendliness for customers in the North America- the largest market- and cabin space into consideration from the planning stage.

In this year, a vehicle that satisfied customers throughout the world was developed. For the creation of such car, the development team started his work with the target of the preservation of the high value of Corolla brand. Toyota designing team could create a graceful design marked by superior balance in addition to an elegant optic balance through directing a greater effort from their care to the accurate details.

The new car comes in its external designing with a short front and a long background gives an impression as same as the advanced sedan FF.

Thinking on the global scale, sales volume targeted of 1.5 million per year was established. This number 1.5 million vehicle represents volume on a global scale but also raises the bar to a challenging level that Toyota has not experienced  to date.

This isn’t merely making products, it requires through discussion that also involves the manufacturing sites. In order, as far as possible, to supply the new Corolla to people around the world at the same time, Toyota took up the challenge of simultaneous design and development throughout the entire world. There was such a need to consider the products/ manufacturing that you could just about view it as Corolla Inc.

Creating value for the new Corolla as a product Toyota also challenged. The morale of development group increased with the keywords “creative” and “challenge”. While inheriting the tradition that Corolla has built to date, the new Corolla sought to define a new value that competitors have not achieved.

As a result, the fundamental performance-safety, environment, reliability-outstrip the competitors, while the “sensitivity performance “that appeal to the five senses are improved. With the global point of view, attention is placed on “love and respect (safety, environment, reliability) for our planet” and the end result is assuredly a “vehicle you can be proud to drive.”

With launch of this tenth generation, we want our customers to be happy and provide them with a “Happy Corolla for Our Planet.”

Introducing the new model COROLLA, entirely remodeled by pursuing creative style and sensitivity performance to achieve a car with appeal that attracts the younger generation.

The "Value for money" DNA established by the COROLLA models of the past has been inherited and further enhanced based on the key words of "originality" and "challenge" as the design team accepted the challenge to create brand new COROLLA values.

In addition to a dignified, youthful, creative style and basic performance that surpasses competition, "sensitivity performance" has been pursued to ensure that the high level quality of the COROLLA is perceived the moment the car is seen, ridden in, and driven. As a result, new values that go beyond conventional compact sedan concepts have been achieved.

The development of the new model COROLLA, a "sensitivity performance" standard that all people can empathize with was established from a "global point of view". This standard focused on every aspect, from styling to driving performance and usability.

Particular attention was adhered to what is referred to as the "5m impression", namely, ensuring that customers immediately recognize the differences of the COROLLA before getting in, the moment they ride in, and the moment they drive the vehicle. The COROLLA models of the past have perfected the basic performance of a family car including comfort, practicality, and running costs.

This DNA was inherited in the new model, but the package was entirely remodeled not only to attract the users of the past who pride themselves in making smart choices but also further increase the amount of younger generation customers. The result, a form that makes a clear departure from competition and a wide & low package with comfortable seating space has been achieved.

Spaciousness and ease of use have been pursued for the interior and cargo space. Together with the expansion of overall width, the width of the interior has also been expanded by approximately 20mm. As a result, interior space that projects a feeling of spaciousness beyond that of the past has been achieved.

An unprecedented "Dynamic" design and "Advanced" Image are expressed by the new model COROLLA, which was designed with the same global style based on the keyword of "Global One" to attract customers everywhere.

To project a vehicle status that is a rank above, the "image of solidity and strength" has been pursued for the exterior styling through a large frame, and the design image has been shifted from the conventional staid image that projects balance as a sedan to a "dynamic" direction that conveys a vibrant feel.

On the other hand, seating space that conveys spaciousness the moment you get in and a design that overflows with a sense of fine quality has been achieved with the interior design. Sporty, stable driving performance and flat riding comfort has been achieved for all driving scenarios from driving in town to driving on highways by adopting engines with established reputations and well developed suspensions.

The conventional 1.3L (2NZ-FE) engine was changed to the more powerful 1.6L (3ZZ-FE) engine for the two engine lineup of the 1.8L (1ZZ-FE) and 1.6L (3ZZ-FE) engine to pursue top class power and fuel efficiency performance. In addition, driving stability and riding comfort that surpass competition has been achieved in addition to good acceleration performance and handling performance.

A total of 7 exterior colors are available including 5 new colors developed from three design and material themes - "Fresh Image for Color”, "Quality for Material”, and ”Modern Craftsmanship Details”. The colors were designed to provide both joy and tranquil beauty.

Efficiently utilized the spacious interior to create space in which all occupants could travel in comfort. To achieve this, seating comfort, ease of use and superior storage performance has been pursued. A body structure that inherits and further enhances the superior DNA created by each successive generation of the COROLLA has been created and ensures durability and reliability for many years to come.

Safety performance has been pursued from both active and passive safety perspectives to ensure a vehicle that can be driven with a peace of mind and offer relaxation to each occupant.  Superior environmental performance has been targeted by reducing overall CO2 emissions to contribute to reducing global warming, improving fuel efficiency, and reducing the use of environmentally burdensome materials.

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